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COLLECTIVE NOW, LET'S BUY LESS BUT BETTER


WITH THE NOW COLLECTIVE, COMMITTED CONSUMERS AND BRANDS LAUNCH AN APPEAL FOR MORE REASONED CONSUMPTION AND PRODUCTION

Via the petition "Less But Better" addressed to Elisabeth Borne, the Minister of Ecology, and Brune Poirson, the Secretary of State, the NOW Collective is calling for a nationwide awareness campaign, an obligation of transparency for brands and government support for responsible initiatives.

OVERCONSUMPTION: THE SOURCE OF CLIMATE CHANGE

Overconsumption, through the use of natural resources and the pollution it generates, endangers our planet and its inhabitants. For example, 100 billion items of clothing are sold each year in the world, twice as many as in 2005. Behind this overconsumption, our resources are wasted en masse: every year, 80% of the clothes bought in the West end up in the garbage.

However, the planet cannot support such a pace. In 2019, as of July 29th (overshoot day) humanity had consumed all the resources that the planet was capable of regenerating in one year.

ONLY ONE SOLUTION: CONSUME LESS BUT BETTER

Initiated by the MAZONIA brand of handicrafts, the NOW Collective (Naturalize our World) brings together individuals and brands committed to consumption and production that respects the 3 Rs: Rational, Informed and Respectful.

Small streams make big rivers, each of us at our level can participate to change things.

THE ONLY THING MISSING IS THE FRENCH STATE!

To respond to the 3Rs, the NOW Collective is calling on the government, and more specifically on the Minister of Ecology Elisabeth Borne, to take three concrete actions

Awareness campaigns for a thoughtful consumption at the national level.

A transparency obligation for brands on their EGS criteria (for Environmental, Social and Governance) to know what we buy

Fiscal flexibility for responsible, ethical or artisanal brands and encourage alternatives.

The purpose of this petition is to support a letter to the Ministry, which the NOW Collective managers will deliver in person on behalf of the signatories. The more the petition gets out, the more impact the "Less is More" credo will have.

Let's not wait, let's act!

#LessButBetter #NOWCollective


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